Boss Coffee Product Launch — Food Trailer Activation Wrap

To support the launch of a new Boss Coffee flavour, a food trailer was transformed into a branded activation site — designed to stand out visually, serve product to event attendees, and photograph well for social coverage. The brief was clear: create a bold, temporary wrap that could be installed quickly, perform reliably for the weekend event, and then be removed without damage so the trailer could return to its owner in original condition. The trailer itself measured approximately 1.8m tall × 2.1m long × 1.6m deep, with a service hatch on the servery side.

We wrapped the front and both side panels, leaving the door and hatch unwrapped due to operational use. This ensured branding presence from all visitor-facing angles while maintaining functional service access.

The constraints were time and reversibility. The trailer served only for the launch weekend, meaning: Print → wrap → event → removal → restoration all within days. Temporary media must behave differently — adhesion is strong enough for weatherproofing and handling but releases cleanly without pulling substrate coatings. Additionally, the trailer exterior was not perfectly smooth, requiring controlled squeegee pressure and heat to maintain visual continuity.

We produced the full wrap, installed it, and completed onsite removal in a rapid 1.5-day turn — including reinstatement of the original trailer branding. Despite fast production and installation, the finish held cleanly for the duration of the event, presenting a crisp brand presence across the activation area. By using promo-grade Fusion 300 material, we ensured clean peel removal and preserved the owner’s original graphics — an essential requirement given the third-party hire arrangement. The use of application tape over joins maintained panel alignment and surface tension for the entire campaign window. Full-coverage wrap across front + side panels Design printed on Fusion 300 promo media No laminate required due to short activation lifespan Application tape reinforced overlapping joins for stability Surface prep + temporary install workflow Full clean removal after event Reinstated original owner branding post-activation

Short-turnaround print + install Full promotional wrap application Heat-shaped joins + panel tension control Activation weekend performance Complete removal + clean reinstatement