Project Overview
We completed a clean, modern fleet branding package for We Roof Limited, applying updated vinyl graphics to their Ford Transit Sport Custom.
This van was the first rollout unit for the company’s refreshed identity — meaning the visual language established here would define every future fleet vehicle moving forward.
The design objective was clarity, restraint and architectural visual weight: strong branding without noise, premium finish without clutter, and a visible brand mark that could be identified from any approach.
The We Roof logo was applied to both front doors, duplicated across the rear half-door for wrap-around continuity. The defining feature is a large abstract “W” element running across the rear side panel — bold, overscaled, but deliberately minimal.
Readable on-road, distinctive onsite, and premium without being aggressive.
Brief & Challenge
As the first vehicle in the fleet refresh, layout balance and proportion mattered.
This van became the template, meaning alignment, spacing and scale decisions here would carry across future vehicles.
Fast turnaround required precise layout decisions early, followed by clean install execution without redesign time on-site.
What we did
All side graphics were cut from Avery Supreme matte black, selected for its premium finish and durable fleet-grade performance.
The matte surface sits cleanly against the Transit’s factory paint, reducing glare and giving the vehicle an intentionally architectural presence.
The rear windscreen carries a Metamark gloss white brandmark, ensuring visibility in shadow, headlights, and rain.
Contact details were positioned neatly around registration lines — unobtrusive, clean, functional.
• Full brand application to Transit Sport Custom
• Minimalist matte-black identity layout
• Oversized abstract “W” rear-section feature
• Logo + full branding replicated to doors + rear doors
• Rear glass branding in gloss white for maximum readability
• Fast-turnaround installation to meet fleet schedule
Materials
• Avery Supreme matte black cut film
• Metamark gloss white vinyl
• Glass-prep & adhesion cleaners
Processes
• Fleet branding layout development
• Cut vinyl application
• Rear glass graphics
• Scalable specification for future vehicles
Outcome
This Transit became the flagship unit for the new We Roof identity, with the design repeated across additional vehicles following completion.
The finished result is:
✔ professional
✔ minimal
✔ immediately identifiable on the road
A simple but powerful execution — proof that restraint + scale = commercial visibility.
Related Services
Ute & Van Signage: https://www.signageworks.co.nz/other-services/ute-%26-van-signage
Vehicle Graphics: https://www.signageworks.co.nz/other-services/mm-plastics
Fleet Branding: https://www.signageworks.co.nz/other-services/fleet-branding