Project Overview
A dual-brand signage upgrade designed to bring visibility back to We Roof’s workshop.
Located down a narrow driveway and partially hidden from the road, the business needed high-visibility street-front signage that would stand out, withstand weather exposure and clearly present both brands — We Roof and We Spout.
This project delivered a clean, durable ACM signage solution that now anchors their presence in the local area and aligns visually with their existing fleet graphics and company branding.
Brief & Challenge
We Roof’s site was barely noticeable from the road, with their workshop tucked behind other buildings and an old timber frame that was no longer effective.
The challenge was increasing brand visibility from the street — while utilising the existing frame structure and ensuring both businesses (roofing & spouting) were clearly represented for passing traffic.
What we did
We supplied and installed four new ACM signage panels, two per side, arranged as a stacked dual-brand layout.
The top boards carry the We Roof identity in clean matte black lettering, while the lower panels promote their second business — We Spout — using a full black skin with cut vinyl graphics for contrast and clarity.
The result is a bold, high-contrast roadside presence that is immediately legible from distance and elevates the perception of both businesses.
Removed worn existing panels and prepared the frame
Manufactured and applied cut vinyl graphics in-house
Installed new ACM panels on both sides of existing roadside frame
Secured using tec screws into rough-sawn timber for long-term hold
Delivered double-sided dual-brand visibility for road traffic in both directions
Materials
4mm ACM panels — 1220 x 2440mm, gloss white face
Avery 700 Matte Black Vinyl — plotter cut for We Roof header sign
Avery 700 Black Full-Face Wrap — full coverage on lower We Spout boards
Avery 700 Cut Graphics layered over black skin
Rough-sawn timber framing built on site
Tec screws for structural fixing
Processes
Large-format panel production in-house
Plotter-cut vinyl fabrication
Full-face ACM skin application
Panel framing & on-site carpentry
Mechanical fixing with tec screws
Installation on existing roadside structure
Outcome
Roadside visibility increased dramatically — the business can now be seen clearly from distance, even with the workshop positioned behind buildings.
Branding is clean, consistent with their vehicle graphics, and the signage now acts as a permanent billboard capturing passing traffic daily.
This project successfully transformed a hidden address into a visible, confident trade presence.
You’ve been awesome to deal with!! We are very happy with our design and how everything went - service, communication and the end product. We highly recommend you guys, special thanks to Kylian! See you soon for the next job. -Antje, We Roof Limited
Related Services
ACM Panel Signs: https://www.signageworks.co.nz/other-services/acm-panel-signs
Plinth / Stacker Signs: https://www.signageworks.co.nz/other-services/plinth-%2F-stacker-signs
Building Signage: https://www.signageworks.co.nz/other-services/building-signage