NZ Breakers Promotional Container Fit-Out

Full wrap & interior branding fit-out for a compact shipping container converted into a mobile photo-activation booth for the NZ Breakers.

Auckland CBD

Britomart

Project Overview

We delivered a complete branding & wrap installation for a compact promotional container used by the New Zealand Breakers as a mobile fan-engagement unit.The container — a near-cube footprint at 2.44m × 2.20m × 2.26m — was designed as a walk-in photo booth for events and game-day activations, requiring both a durable exterior wrap and an interior feature wall capable of repeated public interaction.

The exterior was coated in rough marine-grade paint and corrugated steel, meaning standard wrap films would not achieve proper bond. To ensure long-term adhesion, we wrapped the surface using MPI1106 high-tack cast vinyl + DOL1460 gloss laminate — conforming to the container’s deep ribbed profile while providing UV-stable colour and abrasion resistance for transport & crowd contact.

Branding included full-height player silhouettes on left and right faces, scaled to real height for instant visual impact. These were installed working outward from centre alignment, maintaining athlete proportions and facial detail through corrugation dips and peaks.

Brief & Challenge

The substrate was uneven, coarse & poorly coated — meaning traditional wrap film would fail.Additionally, container corrugations distort scale if graphics are not carefully placed; life-size athletes required height-true placement across ridges.

Scheduling complexity also played a role — exterior needed to be completed prior to relocation, while interior ACM had to be installed inside Spark Arena under event timelines.

Not a standard wrap — an engineered activation piece.

What we did

Using high-tack cast vinyl + laminate allowed the wrap to pull cleanly into rib channels without tenting or lift.

Primer 94 was used selectively to stabilise weak paint areas, increasing adhesion strength on contact zones prone to movement & flex.

Internally, the two ACM panels form one continuous panoramic backdrop — a perfect photo wall. Mounted on blocks to keep face rigid, the image remains flat & clean under flash photography and repeated event use.

The container reads professionally from all sides, functions instantly as a photo booth, and withstands loading, unloading, transport vibration and high-volume public interaction.

• Full 4-side wrap using MPI1106 high-tack cast vinyl

• Laminated with DOL1460 gloss for outdoor durability

• Rough marine-paint substrate treated with tape primer 94 for bonding

• Exterior installed at container yard — mobility required offsite work

• Interior feature wall created using two 4mm ACM panels

• Full team line-up photo printed near-seamlessly across both boards

• ACM fixed using small block mount standoffs for rigidity & depth

• Turnaround: 3-day print-to-install window, with single-day execution

• Split install: exterior at yard + interior onsite at Spark Arena