MTF Mt Eden — Full Site Rebrand & Identity Takeover
Full removal of AMI signage across interior and exterior surfaces and complete replacement with updated MTF branding. Included ACM plinth rebuild, fascia reskin, new window graphics, and multiple interior strip-and-replace zones.
Central Auckland
Mt Eden
Project Overview
When MTF’s Mt Eden branch transitioned to sole tenancy, the site still carried extensive AMI branding. The branch needed a complete identity conversion — not just new signage, but the careful removal of AMI graphics throughout the building interior and exterior. This included fascia work, plinth refacing, contravision replacement, reception branding, and wall graphics.
Our responsibility was to strip the site clean, restore surfaces, and implement a full signage takeover without major operational interruption.
Brief & Challenge
Rebrand conversions are more complex than new installs. Removal had to be carried out without damaging paint, glazing, or ACM surfaces. MPI3709 contravision removal required slow pull technique to minimise adhesive residue, and the fascia reskin demanded precise handling of two 5.1m panels at height, with wind-safe alignment across the centre pole.
The plinth board required structural rework — adhesive-backed ACM needed perfect register so it appeared built-in, not applied over.
Interior work needed to be controlled, clean, and quiet so the branch could function during the transition.
What we did
The AMI identity was removed completely and cleanly, replaced with a consistent full MTF visual presence — roadside, forecourt, frontage, and interior. The ACM service board now anchors the site with durable, weatherproof branding, while MPI2015 glass panels deliver high-contrast messaging without obstructing internal light.
Inside, the reception approach and office walls now align with modern MTF brand direction — clear, bright, and unified.
Exterior Upgrades
Removed AMI plinth signage
Installed new MTF ACM service board (2440 × 2200mm)
ACM adhered using construction adhesive + VHB for lasting structural hold
Removed AMI fascia skin + replaced with updated MTF wrap
Fascia rebuilt with two long panels: 5100 × 610mm each, split around a support pole
Removed AMI perforated graphics from glazing
Installed new MTF branded replacement panels
Left: 1200 × 1860mm
Right: 1780 × 1860mm
Fascia graphics printed on MPI2015 + DOL 2000 laminate
Contravision supplied in MPI3709 perforated film for exterior glass
Interior Work
Removed reception desk graphics + surface clean
Wall graphics removal throughout previous AMI office
Installed replacement MTF branding inside
Cleared smaller scattered stickers + touchpoints throughout premises
Materials
ACM 2440 × 2200mm plinth board
Fascia panels 5100 × 610mm ×2
MPI2015 + DOL 2000 laminate fascia graphics
MPI3709 Contravision perforated film
Construction adhesive + VHB panel bond
Interior removable media + surface cleaning agents
Processes
Total AMI branding removal + adhesive breakdown
ACM fabrication + install using VHB + adhesive
5.1m fascia reskin + alignment to centre split
MPI2015 print + sealed laminate installation
MPI3709 perforated panel replacement
Full interior graphic transition & reinstall
Outcome
This project demonstrates Signage Works’ capability in full brand takeover operations, where removal, surface preparation, and reinstallation are handled as one controlled workflow.
Rather than simply applying new graphics, we engineered a fresh identity from the ground up:
✔ Strip old brand
✔ Restore surfaces
✔ Install new system across multiple mediums
This is the signage equivalent of a commercial reset — and Mt Eden now operates as a fully MTF-present space.
Related Services
Building Signage: https://www.signageworks.co.nz/other-services/building-signage
Windows Graphics: https://www.signageworks.co.nz/other-services/Windows-Graphics
Wall Graphics: https://www.signageworks.co.nz/other-services/wall-graphics