Project Overview
To support the launch of a new Boss Coffee flavour, a food trailer was transformed into a branded activation site — designed to stand out visually, serve product to event attendees, and photograph well for social coverage. The brief was clear: create a bold, temporary wrap that could be installed quickly, perform reliably for the weekend event, and then be removed without damage so the trailer could return to its owner in original condition.
The trailer itself measured approximately 1.8m tall × 2.1m long × 1.6m deep, with a service hatch on the servery side. We wrapped the front and both side panels, leaving the door and hatch unwrapped due to operational use. This ensured branding presence from all visitor-facing angles while maintaining functional service access.
Brief & Challenge
The constraints were time and reversibility. The trailer served only for the launch weekend, meaning:
Print → wrap → event → removal → restoration all within days.
Temporary media must behave differently — adhesion is strong enough for weatherproofing and handling but releases cleanly without pulling substrate coatings. Additionally, the trailer exterior was not perfectly smooth, requiring controlled squeegee pressure and heat to maintain visual continuity.
What we did
We produced the full wrap, installed it, and completed onsite removal in a rapid 1.5-day turn — including reinstatement of the original trailer branding. Despite fast production and installation, the finish held cleanly for the duration of the event, presenting a crisp brand presence across the activation area.
By using promo-grade Fusion 300 material, we ensured clean peel removal and preserved the owner’s original graphics — an essential requirement given the third-party hire arrangement. The use of application tape over joins maintained panel alignment and surface tension for the entire campaign window.
Full-coverage wrap across front + side panels
Design printed on Fusion 300 promo media
No laminate required due to short activation lifespan
Application tape reinforced overlapping joins for stability
Surface prep + temporary install workflow
Full clean removal after event
Reinstated original owner branding post-activation
Materials
Fusion 300 short-term promotional media
Application tape reinforcing join lines
Standard squeegee + heat set for surface conformity
Original trailer branding reinstated post-event
Processes
Short-turnaround print + install
Full promotional wrap application
Heat-shaped joins + panel tension control
Activation weekend performance
Complete removal + clean reinstatement
Outcome
The activation delivered an effective, high-visibility brand presence. Visitors interacted with the trailer, sampled the new product, and Boss Coffee achieved the launch footprint they needed — bold visuals, fast deployment, low risk, and zero long-term modification.
This case demonstrates how temporary wraps can create impactful event branding without permanent commitment, ideal for product launches, touring activations, and seasonal campaigns.
Related Services
Promotional: https://www.signageworks.co.nz/other-services/Promotional
Vehicle Graphics: https://www.signageworks.co.nz/other-services/mm-plastics
Display Signs: https://www.signageworks.co.nz/other-services/Display-Signs